Coffee as culture
This project was developed in collaboration with the coffee brand Delta Cafes. Delta is a very important brand in Portugal established over 50 years ago in a small village. Their tradition lies in deep Portuguese roots and its simplicity translated into innovation. Although still a family business in the same small village in the south of Portugal, they were the first to develop an innovative and competitor capsule system. In this project I made this innovative system familiar with the Portuguese Culture, translating in traditional materials, shapes and ritual insights.
This project was developed as a concept for a brand repositioning away from the competition, transforming the company roots and culture into a key differentiation factor.
Craft Products Through Cultural Insights
Engage Key Cultural Insgihts for your Brand, defining Gestures, Products, Services and Language meaningful to your users.