About

Canon Irista 2017 / 2019

1. Saudade

 




Joao Gil for Delta / 2013
From Saudade


         

Coffee as culture



This project was developed in collaboration with the coffee brand Delta Cafes. Delta is a very important brand in Portugal established over 50 years ago in a small village. Their tradition lies in deep Portuguese roots and its simplicity translated into innovation. Although still a family business in the same small village in the south of Portugal, they were the first to develop an innovative and competitor capsule system. In this project this innovative system was made familiar with the Portuguese Culture, translated in traditional materials, shapes and ritual insights.

This project was developed as a concept for a brand repositioning away from the competition, transforming the company roots and culture into a key differentiation factor against global competitors in the Portuguese Market.




Joao Gil for Delta / 2012
Stage: User Research


Joao Gil for Delta / 2012
Stage: User Research





Joao Gil for Delta / 2012
Stage: Sketching & Brainstroming



Joao Gil for Delta / 2012
Stage: Concept Proposal



Joao Gil for Delta / 2012
Stage: User Flow




Joao Gil for Delta / 2012
Stage: Work in Progress




Joao Gil for Delta / 2012
Stage: Client Presentation




Previous / Next

Mark