1. Saudade
Joao Gil for Delta / 2013
From Saudade
Coffee as culture
This project was developed in collaboration with the coffee brand Delta Cafes. Delta is a very important brand in Portugal established over 50 years ago in a small village. Their tradition lies in deep Portuguese roots and its simplicity translated into innovation. Although still a family business in the same small village in the south of Portugal, they were the first to develop an innovative and competitor capsule system. In this project this innovative system was made familiar with the Portuguese Culture, translated in traditional materials, shapes and ritual insights.
This project was developed as a concept for a brand repositioning away from the competition, transforming the company roots and culture into a key differentiation factor against global competitors in the Portuguese Market.
Joao Gil for Delta / 2012
Stage: User Research
Joao Gil for Delta / 2012
Stage: User Research
Joao Gil for Delta / 2012
Stage: Sketching & Brainstroming
Joao Gil for Delta / 2012
Stage: Concept Proposal
Joao Gil for Delta / 2012
Stage: User Flow
Joao Gil for Delta / 2012
Stage: Work in Progress
Joao Gil for Delta / 2012
Stage: Client Presentation